Lesson 1 - Search Engine Optimization Terms
Before we get started, I'd like to tell you a little about myself. I've been fortunate to work with many companies and corporations, helping them to achieve high rankings on major search engines. Over the years, I've assembled a powerful collection of SEO tools, and I've learned-often by trial-and-error-what works and what doesn't. In these tutorial series, I'll share my secrets for success and help you avoid common errors that can waste your time and money.
I pride myself in achieving my objectives morally and ethically, so you won't find any sneaky tricks here. If you've ever been "taken" by unscrupulous firms who tried to distort your rankings with dishonest ploys that jeopardized your reputation, take heart: you can generate real and lasting jumps in your page ranks, and you can do it in a way that lets you sleep well at night.
By the time you complete this multiple lesson tutorial, you'll know just what it takes to score top positions for your Web sites. You'll understand how search engines crawl the Web, how they rank Web sites, and how they find previously undiscovered sites. You'll master the important HTML tags that are your key to getting your sites on the web's radar, and you'll see why it's important to amass as many potential keywords as possible.
In addition, we'll discuss the many benefits of the pre-submission analysis, and you'll discover how to analyze your list of keywords to determine the potential of each one. After that, we'll walk through the crucial post-submission analysis, including an overview of the popular Google Analytics program.
You'll also learn how to create and arrange the content in your Web pages to make it as friendly as possible to the search engines you want to attract. We'll discuss keywords as they relate to domain names, and talk about filename conventions that can help improve your page rankings. You'll learn about the spamming tricks to stay away from, and you'll discover various ways to submit your Web site. You'll also master powerful online promotion techniques and time-tested offline promotion techniques that will elevate your site to even higher positions.
Sounds exciting, doesn't it? And I know you're itching to get started! But first, we're going to delve a little into the vocabulary and history of search engines. In the remainder of this lesson, you'll master some important terms and learn about the differences between search engines and directories. We'll also talk about how they started, and take a peek at the former and current power players in the game.
Ready? Let's dive in!
A Little SEO Lingo
Do SEO pros ever sound like they're speaking a foreign language? That's because sometimes they are! You don't need to know all the jargon of search engine optimization, but knowing a few key words and phrases will help you navigate the lessons ahead. Here are some basic terms we'll be using over the next few weeks.
Crawling: A term for a search engine that's actively searching the Web for more content.
Search engine: An automated program that indexes the content of Web sites on the World Wide Web. Search engines are also known as spiders, crawlers, robots, or bots. Once search engine programs are written, they can run and compile detailed indexes of Web sites without any human intervention at all.
Googlebot: The name given to Google's crawling bot.
Directory: A categorical listing of sites available on the World Wide Web. Humans, not search engines, compile directories. At a directory, you typically click a category such as health or business and economy and wind your way through sub-categories until you find what you're looking for.
Internet: A worldwide network of computer networks, sometimes referred to as "the Net."
www (World Wide Web): All users and systems on the Internet that are using the Hypertext Transfer Protocol, which is what http stands for. (Basically, HTTP is a standardized way for a browser and a server to talk to each other.) The World Wide Web is the most commonly used application of the Internet.
Primary Search Results: The results initially displayed after you perform a search at a search engine or a directory.
Organic Search Results: The results obtained as a result of page optimization. These results are not paid for.
Paid search results: Search results that are paid for by an advertiser. Paid search results are usually displayed initially along with the primary search results.
Secondary search results: Search results that are displayed in addition to primary search results. These search results may be paid for or they may be organically derived from a secondary source.
PPC: Pay-Per-Click Listings. These are listings paid for by advertisers on a per-click basis; they can be effective, but they can also be extremely expensive.
Search Engine Share Ranking: The percentage of annual searches completed by any given search engine, as compared to the total number of annual searches on the World Wide Web. (An SESR of 50%, for instance, indicates that half of all searches completed on the Web are initiated from the search engine in question.)
SERP: Search Engine Results Page. This is the page that appears after you initiate a search within a search engine. Our goal is to obtain a high SERP listing.
Google Sitemaps: XML pages you can submit to help Google to correctly index the pages within your site. (We'll talk about XML later on.)
Google Web Master Tools: A compilation of tools and tutorials that can help you optimize your site.
Google Analytics: A comprehensive traffic analysis tool available free of charge from Google.
Don't worry if these terms don't roll easily off your tongue at first! As we go through this course, you'll get more comfortable with your search engine vocabulary (and add to it). In the meantime, you can refer back to this list at any time.
My name is Rene Ayala and I am part of the 818 Solutions team. Although I spend a lot of my time coaching clients so they are more aware of what search engine friendly websites require, I enjoy getting my hands dirty with web development projects. To read more articles such as this one visit our website @ [http://www.818solutions.net]
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